Category: Author Branding
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YouTube for Authors: How Fiction and Nonfiction Writers Can Choose the Right Channel Strategy
YouTube can help authors reach readers, build trust, and guide viewers toward their books, website, or email list. This post will help you decide if YouTube fits your author platform and how to create a strategy that supports your writing goals.
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How to Use Instagram as an Author: Reels, Stories, Carousels, Live, and Highlights
Instagram feels a lot easier when you know what each format is supposed to do. This post breaks down how authors can use Reels, Stories, carousels, Live, and Highlights in a clear, practical way, with examples for both fiction and nonfiction authors.
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What Should an Author Post on Instagram?
Wondering what an author should post on Instagram? This guide breaks down the best content types for fiction and nonfiction authors, how to balance connection and promotion, and how to plan posts that support your platform.
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Instagram for Authors: How to Know if It Fits Your Genre, Goals, and Readers
Instagram can help authors get discovered, stay visible, and connect with readers, but that does not mean it is the right platform for everyone. This post walks you through how to decide whether Instagram should be primary, secondary, or optional for your author platform.
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How to Promote Your Book on LinkedIn Without Feeling Salesy
LinkedIn can help authors build trust, grow visibility, and create real book launch momentum without sounding pushy. This post breaks down practical ways to use LinkedIn for soft-selling, email list growth, warm outreach, and steady author platform growth.
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How to Turn Your LinkedIn Profile into an Author Credibility Page
Many authors treat LinkedIn like a resume, but it can be much more powerful than that. This guide shows how to turn your LinkedIn profile into a credibility page that highlights your expertise, showcases your writing, and helps readers, journalists, and event organizers quickly understand who you are as an…
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TikTok for Authors: How Readers Discover Books on the Platform
TikTok has become a powerful book discovery tool, but not for the reasons most authors think. This post explains how readers actually find books on TikTok, why it works across genres, and where TikTok fits into a sustainable author platform.
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Author Relationship Building: How to Create Real Connections That Support Your Platform Long-Term
Author relationship building isn’t about collecting contacts. It’s about nurturing the right connections over time so your platform grows through trust, not constant effort.
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Networking for Authors Who Hate Networking
Networking for authors often feels uncomfortable or unclear. This post breaks down a calm, low-pressure way to build real connections without forcing yourself to be loud, visible, or everywhere at once.
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Why Author Collaboration Beats Going It Alone
Author collaboration often gets overlooked in conversations about author platforms. For many writers, the struggle isn’t effort, it’s isolation. Building alongside other writers creates clarity, confidence, and momentum long before visible results show up.