What is a QR Code?
QR Codes are Quick Response Codes that work as a two dimensional barcode. It’s a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.
They were first created in Japan as a way to streamline the automotive manufacturing process. Now, you can see them used as a way to make payments, sign on to websites, advertisements, event promotions, merchandise coupons and URL links.
I know I’ve personally seen them pretty much everywhere. On event posters, tickets, restaurant menus and even on products in the grocery store. They really are a perfect marketing tool for this day and age. No matter how many QR codes I see I still can’t help but to scan it with my smartphone whenever i come across a new one.
You can make a QR code in less then one minute for free by going to QRStuff.com.
How can QR Codes help writers?
Let’s think of a few scenarios.
- You’re a writer who is going to an event (whether its a convention or book signing). Instead of just saying, “Hey my name is Darla G. Denton and I write Curvy Romances.” Hand them a business card with your name, contact info, and QR code that links directly to your author website. Passing out a business card is a great way to help people remember your name and with your QR code attached to it they no longer have to manually type your website address. All they have to do is scan the image with their smartphone.
- Your an author who has books out on the market. With ebooks there is generally direct links to purchase your next book formatted at the end but in print there is no such feature. With a QR code you can have a link to a page that sells your books so that all your reader has to do when they are done is scan the code and click the next book they want to purchase.
- Many people who are in business for themselves advertise their company by placing it’s name on a bumper sticker and showcasing it on their car. Mobile Advertising! I don’t know about you, but if I saw a QR code on someone’s car I’m going to scan it to see what it’s all about. Can you imagine all the new traffic and potential readers you could acquire by linking your author website to that mobile QR code?
The marketing potential is capped only by your imagination.
Where can you get products to put your QR Codes on?
Just do a Google search for “Qr Code Business Products” and you’ll have more options then you could imagine.
My personal favorite is Zazzles. Through zazzles I can put my QR code on anything from business cards, mailing labels, fridge magnets, bumpers stickers and more. I can also customize everything from the background color to the amount of words, size and style of the fonts and whether or not I want to add a personal picture.
Are you using QR Codes to help market and promote yourself?
Darla G. Denton 