Social media can be a powerful tool for authors but only if you’re using the right platform for your genre. In this post, I break down which genres thrive on Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, and Bluesky. You’ll learn how to choose the platforms that align with your strengths, where your ideal readers are hanging out, and how to show up with content that connects. If social media has felt overwhelming or unclear, this guide will help you focus your efforts, save time, and build real connections that support your writing goals.